Jun 12, 2022
In Kit Bag
While the B-end basically talks to the boss, the boss pays the bill, but executive list the employee is actually using it, and the boss only uses it. Use some global functions. Therefore, in addition to understanding the needs of the boss who pays the bill, it is also necessary to pay attention to the ordinary employees who actually use the product. I have executive list seen the boss spend 200,000 custom-made products, but the employees feel that it is not easy to use and can't push the products. Every business has its own way of managing it, but the people who ultimately execute are often the ones who influence product usage data. Therefore, these people are also your target customers, and they are also what you need to focus on. A few years ago, I thought that all products should have a target audience from the beginning, but later found that our understanding of the executive list target audience is different. Let me illustrate with a conversation I had with my former supervisor. Me: "Boss, what is our goal for this year? Is it mainly for large or small businesses?" Supervisor: "All merchants in this industry." I:…… The background of the dialogue When we first received the project, the product executive list was just started, do you say it has target customers? Yes, there are businesses in this industry, but at that time I was thinking: This is asking for loneliness. We have the ultimate goal. But the target customers at each stage should be different, and we should find obvious points of distinction between industry and businessmen. I have executive list summed it up, generally speaking, there are the following classifications: 1) See the number of people This is the most basic and simplest. Generally speaking, functions with fewer people have executive list relatively weaker functional complexity, and larger people involve more collaborators, so the functions are more complex. Generally, the number of employees of some merchants in the industry can be obtained through various methods (including but not limited to: directly asking merchants.